When it comes to establishing a brand, you want a logo that is going to catch a person’s eye. Something people are going to remember. Use these simple branding tips for coffee and ice cream shops to create a brand people will love and remember!
Use Eye-Catching Cups and Containers
If you want to brand your coffee or ice cream shop, then avoid using plain white paper cups. One of the best ways to get brand recognition is by using a colorful cup design with unique embellishments.
Coffee cups and lids are a necessity for a coffee shop, and the better the design the more memorable it will be. Think about it: if you see another individual carrying a cup of coffee, the design often catches your eye. You might ask the individual where the coffee shop is located either because you recognize its brand or because you want to try it. In addition, if you see the cups on a television commercial, then you will recognize its brand.
Even if you need to sell a specialty cup at a modest price, it’s worth the costs to produce something unique says Gelato Products. Branding helped launch Starbucks, and it was the company’s unique cups that helped push the idea. Additionally, Starbucks’ menu also helped it in maintaining the brand.
Research Other Shops
Shop owners should visit other ice cream and coffee shops to see what they are using in order to come up with some unique ideas. This will also help you avoid duplicating the same color and design of the lid and cup.
It is also an excellent idea to hire branding artists to create several designs to show to a test market of customers. Watch to see which one does best, and then go with that one as your final result.
Design a Logo
Custom-printed cups are one of the best ways to increase brand recognition and increase your customer traffic. First, you need to have a graphic artist design a logo in colors that will complement a container’s lid and cup.
Once you have your chosen design and colors, make sure you use them on billboards, internet ads, and newspaper and television advertisements to lure more customers to buy your ice cream or coffee.
Final Thoughts on Branding Tips
Your brand is what makes your company unique and memorable. Use these simple branding tips to help you get started on finding the perfect branding design for your coffee or ice cream shop.