If you’ve ever attended a conference or a fundraiser that’s hosted by a large corporation, then you’ve most likely received a promotional giveaway from that event. It can be any item with the host company’s logo, tagline, or contact information.
Typically, these objects are handed to attendees as corporate gifts, but they’re also effective marketing tools. These giveaways help a business’s target audience have a tangible product to remember a particular brand’s product or service for days, weeks, or even months after the event.
When considering items to give away at an event, consider giving out promotional giveaways that make your brand or logo visible to people who may not come in contact with your business regularly. For example, a recipient wearing your company’s branded rubber bracelets or t-shirts in public essentially turns them into a “walking billboard” for your business.
Even if you’re not hosting the event, these giveaways help draw in more customers to your booth at trade shows and conventions because people enjoy receiving free stuff.
Since promotional giveaways are valuable in boosting your brand’s marketing campaign, it’s always best to choose items that you think the recipients will like, use, or share. They must be products that people will want to use over and over again so that your brand stays fresh on your audience’s minds.
Having said that, if you’re looking into getting your brand noticed by your audience, here are four popular products you can use as promotional giveaways.
1. Rubber Bracelets
One of the most common products that are used as promotional giveaways in many trade shows and conventions are rubber bracelets. Constructed from flexible materials like silicone, these bracelets can easily slip on or off the wrist. They are simple accessories that can help the recipient stand out and can be worn on different occasions.
Apart from being a stylish addition to one’s outfit, rubber bracelets can also be used as access passes to events. You can distribute the accessories to your guests before the event to identify them from other attendees. The best part is they can take the bracelet home and use them even after the event.
Since they’re very easy to customize, rubber bracelets make the perfect promotional giveaways. They can be made in different colors and designs and can bear your unique brand logo as well as tagline to make your business more distinguishable. Given their versatility and customization features, rubber bracelets are a staple in many corporate events.
2. Face Masks
Many people continue to wear face masks as a health precaution, even with most states easing mask mandates. In fact, 80 percent of consumers say they wear protective face coverings all or most of the time in public. As a result, face masks are also sought-after corporate promotional giveaways. According to the Advertising Specialty Institute (ASI), up to 57 percent of consumers are likelier to do business with a brand that gave them a custom face mask.
While most individuals will appreciate receiving a face mask as a promotional giveaway, choosing high-quality ones with attractive designs makes the item more wearable. With more people wearing your branded merchandise, it gives your brand a boost as it’s more visible. As a useful and necessary item, handing out custom face masks with your brand’s logo as promotional gifts is a smart idea.
Another popular and great promotional giveaway you need to include in your marketing campaign is drinkware. Coffee mugs, water bottles, and tumblers are items people tend to reuse. They’re also often used in public spaces, giving your brand a lot of visibility as it’s being used.
Apart from serving as free advertisements to your brand, drinkware is a versatile product that any brand can take advantage of. Whether you’re in the food or service-oriented business, drinkware can easily be linked to your company. For example, mugs offer your customers an alternative way to enjoy their hot drinks while water bottles and tumblers allow users to store different types of beverages.
In addition to being a practical item, drinkware is a perfect gift for someone who patronizes sustainable products. Since many people are aware of the negative impact of single-use plastic products on the environment, reusable drinkware is becoming trendy and in demand.
When you pick a product to use as a promotional giveaway, one of your goals is for the recipient to hold on to the item for as long as they can. T-shirts, for example, remain a popular corporate gift because consumers keep the apparel for an average of 14 months. This means prolonged exposure to your brand as long as they keep the gift, making t-shirts last the longest among other promotional products.
Since t-shirts are practical items, your customers will keep using them—giving you long-lasting brand recall. Lastly, t-shirts are inexpensive to produce, with many suppliers lowering costs when you place an order with a higher quantity. So, you get the most out of your investment when you select t-shirts as your next promotional giveaway.
Final Thoughts on Products You Can Use for Promotional Giveaways
These four products are popular as promotional giveaways for many reasons. They help remind your audience of your brand as well as your products and services. They’re also practical and can be customized to bear attractive designs, so your customer will enjoy using them. So, the next time you’re looking for the best products to use as promotional gifts, keep in mind the items mentioned here and get more value out of your marketing campaign.