Creating a name for yourself in Kansas’s largest city is no easy feat. Putting up Wichita billboards is a good start, but when marketing to the locals you need to stand out from the competition. You need to make real connections within the community to get your message to the right audience. With these four ways to advertise in Wichita, Kansas, you can take your brand from being the new kid on the block to a trusted part of Wichita life!
#1. Making a Statement
The first thing you need when developing an advertising strategy is to establish your brand identity. It’s hard to talk about a business when no one even knows what it is! Look to the more traditional marketing methods when developing your brand and looking for ways to advertise in Wichita. Print advertising in local papers and magazines is a good way to establish yourself with the local audience in a fairly unobtrusive way.
Because it is a commercial hub, commuters are a big part of daily life. Placing Wichita billboards in key locations ensures that your branding will be seen by the most people. Choose your spots to target customers who fit with your brand identity as well.
Hiring billboards for your retirement business near colleges and universities probably won’t get you the kind of attention you want, but you may hit gold if they’re near continued care organizations.
#2. Local Partnerships
Getting your brand name recognized is only step one. You also need it to be on everyone’s lips. One of the best ways to advertise in Wichita and get recognition within the community is to partner with local businesses and influencers.
When you work with organizations that have a prior relationship with the community, your business gets the benefit of their goodwill. Make sure that your partner shares your company’s ideals and much of the hard work has been done for you!
Businesses aren’t the only groups you can look to for community engagement. Working with local influencers can also help you build your brand in novel ways. Using Tik Tok, Instagram, and Facebook, influencers have an audience already on hand that makes it easier to target your message to specific demographics.
Make sure you check out any potential partnerships beforehand since there needs to be a certain level of trust between your business and any third-party promoters.
#3. Social Media
If your marketing team is passing up social media for advertising, your brand is going to be in big trouble. Slapping an influencer on a Wichita billboard isn’t enough. You need to have your own presence on the web that’s more focused than a web page or blog. Some ways to leverage local social media to your advantage include:
- Google Business Profile: Allowing you to adjust how your business appears on searches and maps, your Google Business Profile is an invaluable tool for making your business more visible locally.
- Local Events: Posting your interactions with customers, celebrities, and businesses on Tik Tok, Instagram, and other social media services will show your community that you are truly a part of it and not just a spectator.
- Twitter Talk: Using Twitter to talk directly to customers and respond to complaints and criticisms show the local population that you aren’t afraid to discuss your company’s shortcomings and are more willing to trust your brand identity.
When you use social media to interact with people, it creates a more personal bond between your business and its most important asset: your customers!
#4. Develop Local Expertise
You may think your business is the best in the industry, but you need to let your customers know that, too. Another of the ways to advertise in Wichita and to build your brand locally is to become the expert that the neighborhood turns to when it comes to your field. If you can build your reputation as a leader in your sector, locals will have more faith in your brand identity.
Creating a team focused on the local area is another way you can tie yourself to the neighborhood. A specific group that interacts with local businesses, periodicals, and clientele may become a fixture in the community.
It also helps to support events and non-profits such as youth sports teams to build good faith. Becoming involved in local politics also shows your customers that you not only have the best products and services but also have their best interests in mind.
Making Marketing Waves in Wichita
Building a brand in a new location takes time and effort, especially if you want to make a connection with your local customers. When looking for ways to advertise in Wichita, start with Wichita billboards and signs so your neighbors will be able to spot your brand from a mile away. Then your marketing team has to work on creating those connections that will cement your business as an institution in the minds of the locals. With the community behind you, there’s no telling how successful your brand identity can become!